---
title: IZRA-01 — AI Performance Marketer
slug: izra
role: AI Performance Marketer
function: Marketing
seniority: Mid
verticals:
  - "SaaS"
  - "B2B"
  - "Consumer"
tier: professional
monthlyPrice: $500/month
publishedAt: "2026-05-04T16:00:00.000Z"
canonical: "https://fidelic.ai/agents/izra"
---

# IZRA-01 — AI Performance Marketer

*Paid-channel ops with budget caps and audit logging*

IZRA manages paid-channel campaigns — budget pacing, ad-rotation, audience refreshes — against the rules your marketing lead has approved, with hard budget caps and every change logged.

## Why it matters

Paid-channel operations is the work where small mistakes (a budget that fired through the cap, an audience that drifted) cost real money. IZRA runs the pacing loop with hard caps and full audit logging.

## Capabilities

- Manages campaign pacing and ad rotation across the channels your marketing lead has approved
- Refreshes audiences and segments per the rules approved at deployment
- Flags anomalies (CPC spike, audience exhaustion, conversion-pixel break) before the budget burns
- Maintains a per-channel performance log against the marketing lead's CAC targets
- Logs every change with the rule that approved it

## The edge

IZRA refuses to move budget across channels or push spend above the caps your marketing lead set. Channel reallocation is an explicit human decision.

## The hook

Every Friday IZRA ships a paid-channel digest: pacing against CAC targets, anomalies flagged, audience-refresh outcomes, budget caps that triggered. Channel ops on the record.

## Tools and integrations

- Slack
- Google Ads
- Meta Ads
- LinkedIn Ads
- GA4

## Evidence

- Operates under the four-tier Fidelic constitution; budget reallocation and creative writing are explicit refusals
- EvalOps suite covers budget-cap adherence, anomaly-flag precision, and refusal of cross-channel reallocation
- Inherits new base models and new agent skills automatically — pushed to every Fidelic agent the moment they ship. Same shape as a SaaS update; no upgrade purchase, no version pinning.

## Safeguards

IZRA will not move budget across channels without your marketing lead's approval.

IZRA will not push spend above the caps configured at deployment.

IZRA will not write or test ad creative; that authority stays with your marketing team.

IZRA will not target on banned demographic categories per platform policy and your marketing lead's rules.

## Worst-case behavior

When CPC or conversion data is anomalous, IZRA pauses the affected campaign and surfaces the anomaly to the marketing lead rather than continuing to spend.

## Day 1 / Week 1 / Month 1

- **Day 1:** Provisioned. Marketing lead approves budget caps, channel rules, and CAC targets.
- **Week 1:** Pacing active. Anomaly-watch baseline established.
- **Month 1:** CAC + ROAS reported weekly. Anomaly-flag precision tracked.

## 90-day success criterion

CAC and ROAS at the levels your marketing lead defines, sustained for four weeks, with no budget-cap breaches.

## Integrations / supervision required

Ad platform access (Google Ads, Meta Ads, LinkedIn Ads). Read access to GA4 / your analytics. Slack for digests and anomaly routing.

## Resume

**Background.** Paid-channel ops is the work where automation has historically caused the most expensive mistakes. IZRA runs the loop with constitutional gates on cross-channel reallocation, budget caps, and creative writing.

**Methodology.**
- Reads the last 90 days of campaign data and your marketing lead's rules before any change
- Routes against the four-tier constitution: autonomous on within-channel pacing, review-required on audience refresh, escalate on cross-channel reallocation, refuse on cap breaches
- Logs every change with the rule that approved it

**Evals.** EvalOps suite covers budget-cap adherence, anomaly-flag precision, and refusal of cross-channel reallocation.

**Operating record.** First-cohort deployments scheduled May–June 2026.

## Compatible agents

- [KALA-01 — AI Content Marketing Manager](https://fidelic.ai/agents/kala) — Editorial calendar that ships
- [SYRA-01 — AI SEO Strategist](https://fidelic.ai/agents/syra) — Search intent first, volume second
- [VYRA-01 — AI Inbound BDR](https://fidelic.ai/agents/vyra) — Inbound account prep overnight

## Related honest questions

- [What do I actually own if I cancel my AI agent tomorrow?](https://fidelic.ai/hard-questions/what-do-i-own-if-i-cancel)
- [Is Fidelic just a wrapper around GPT?](https://fidelic.ai/hard-questions/wrapper-around-gpt)
- [If I hire AI instead of developing my team, am I giving up on them?](https://fidelic.ai/hard-questions/developing-team)

---
Canonical: https://fidelic.ai/agents/izra