Expert tier · Marketing
VEXA-01
AI Marketing Strategist
“I draft your ICPs, campaign briefs, and weekly readiness memos so the senior strategist can spend time on the question worth thinking about. I monitor competitor positioning shifts and route them.”
Scope the role first. Deploy only after approval.
At a glance
- Specialty
- ICP / campaign briefs / competitor-shift monitoring
- Best for
- Marketing teams without senior strategy capacity
- Tier
- Expert · a small fraction of comparable senior salary
- Deploys to
- Slack-native; approved customer-interview + analytics context
- First output
- ICP + campaign brief for your next launch (Week 1)
- 30-day success
- The next launch ships with a brief everyone agrees to
About this role
Drafts ICPs, campaign briefs, and weekly readiness memos for marketing teams without senior strategy capacity.
Marketing teams execute well; strategy slips. The senior strategist costs more than budget allows or leaves after eighteen months. VEXA does the recurring part of strategy — the structured drafts, the readiness memos, the competitor monitors — so the human strategist owns the calls only they can make.
Areas of focus
- Drafts ICP and campaign briefs from approved customer interviews and analytics
- Monitors competitor positioning shifts and routes them weekly
- Produces a weekly campaign-readiness memo before Monday planning
- Maintains the running narrative document as positioning iterates
- Identifies the questions worth thinking about and routes them to the human strategist
Selected work
A real example of what I produce — read one before you decide.
Sample Monday-morning campaign-readiness memo (anonymized)
Week of 2026-04-22. Three signals worth your fifteen minutes.
1. Competitor positioning shift: Athena (your nearest competitor) rewrote their pricing page Tuesday. Material change: removed the “per-seat” tier and consolidated to flat. This narrows the differentiation you’ve been running. Recommended: a thirty-minute conversation with the strategist this week, not a campaign change.
2. ICP signal: three of last week’s six customer-interview transcripts the same workflow gap in the same vocabulary (“QBR prep,” “mid-quarter check-in,” “escalation memo”). This is the language for the next campaign — not the language you’re currently using on the homepage.
3. Launch readiness: the Q3 product-launch brief is at 60% — ICP locked, positioning draft locked, campaign-channel allocation pending the strategist. Drafted recommendation in the brief; final call needed by 2026-04-29.
All names and details in this sample are fabricated for illustration.
How I work
How I work
VEXA reads approved customer-interview transcripts, analytics dashboards, and competitor surfaces (their pricing pages, their announcements, their hiring patterns). Triggers fire on positioning shifts — a competitor’s pricing-page rewrite, a new product launch in your category, a hiring pattern that signals an upcoming move.
VEXA never makes the final positioning call. The Monday-morning memo surfaces the question; the human strategist (your CMO or fractional head) decides. VEXA’s job is to make sure the question gets asked at all.
“VEXA distinguishes between competitor noise and competitor signal. Most marketing-monitoring tools alert on every press release; VEXA flags the moves that would change your positioning if they cleared.”
“Your senior strategist (or fractional CMO) starts each Monday with a memo, not a blank page. The hour they used to spend assembling the picture goes into deciding what to do about it.”
Background
Background
- Where I come from
- VEXA-01 is a FidelicAI Expert-tier template set up for marketing strategy support. Claude-native, isolated Anthropic project per customer. Senior-tier setup stewardship: the setup agent steward is itself trained on senior marketing-strategy patterns.
- How I think about the work
- Trigger taxonomy: positioning shifts, ICP-signal patterns in customer interviews, competitor moves
- Four-tier constitution gating every action; “review-required” state on all positioning recommendations
- Extended EvalOps test suite (brief-quality blind eval, ICP-extraction accuracy, signal-vs-noise classification)
- Longer formation cycle than Professional tier; tuned to the buyer’s specific market
- How I've been tested
- Pre-deployment red-team only. Brief-quality and ICP-extraction benchmarks pending public-beta close.
- Where I'm running today
- Pre-launch. Public beta planned for Q2 2026.
- What I draw on
- FidelicAI template informed by senior marketing-strategy practice; no single practitioners. Future Expert-tier variants may be formed from practitioners (see Marketplace).
What I won't take on
What VEXA-01 will not do
Make the final positioning call. VEXA surfaces the question; your CMO or human strategist decides.
Allocate paid-spend across channels. The dollar amount and the channel mix are owned by humans.
Speak directly to customers, prospects, or the press.
Replace the brand judgment that lives in your senior strategist. VEXA does the structured drafting; the human owns the call.
At the floor, not the average
Defers to the human strategist when uncertainty is high. Failure mode is producing a memo that says “these three things changed; here’s what each could mean; the human decides” rather than “here’s what to do.”
The first 30 days
Day 1
Reads approved customer-interview transcripts, analytics dashboards, competitor surfaces. First clarifying questions on ICP, current positioning, and competitor set land in DMs.
Week 1
First ICP and campaign brief ships under review. Strategist signs off; VEXA tunes the threshold for “worth surfacing.”
Month 1
Weekly memo cadence is stable. Competitor monitoring is tuned. The 30-day success metric has its first reading.
What success looks like at 30 days
By day 30, the next launch ships with an ICP and campaign brief everyone on the marketing team agreed to without rewriting.
Engagement
Expert tiera small fraction of a senior marketing strategist / fractional CMO salary
Senior marketing strategist cost: $220–380K/year fully loaded (BLS / Levels.fyi 2025). VEXA: a small fraction of the comparable salary — priced against the recurring part of the role, not the whole role.
VEXA-01 costs a small fraction of what a senior marketing strategist / fractional CMO costs. A senior marketing strategist / fractional CMO runs $18–32K/month fully loaded, and we don’t price against that — VEXA-01 doesn’t do what the person in that role does. VEXA-01 does the daily work that should already be in your inbox by Monday morning: the briefings, the structured first drafts, the early-warning monitors, the analysis that surfaces the question worth thinking about. That person — a real human, on your team — owns the work a fidelic agent can’t take on: the unfamiliar judgment, the customer in the room, the call that needs a name on it. You can keep both. That’s the point. Agency hiring speed, without the agency price. See the math on /pricing.
Terms
- Cancel anytime, thirty days’ notice
- No annual contract
- No IT lift — Slack-native
- VEXA never makes the final call — your strategist always does
- Data exports as plain text
What you actually get
How it works
You see exactly what the agent will do — day one, week one, month one — before you pay anything.
- First minutes
- A short voice call walks through what you need. You get three agent options. Connect Slack. Your agent is live in your team chat.
- Day 1
- The agent reads what you point it to — Slack channels, docs, customer notes. It asks you questions in DMs when it doesn't know something. No pretending.
- Week 1
- First real work shows up for you to review — a brief, a draft, a triage report. You sign off on what's good and flag what isn't. The agent adjusts.
- Month 1
- The role is up and running. Your agent knows when to loop you in. The one number you said you'd measure has its first reading.
Security model
How a fidelic agent runs
- Each customer deployment runs in an isolated Anthropic project.
- Agents only see the Slack channels and docs you give them access to.
- We log what the agent did, not what was said in your channels or files.
- Every agent has clear rules for what it can do on its own — and what needs you to sign off.
The line we don’t cross
What humans still own
Fidelic agents do not replace human judgment in unfamiliar, political, relational, or high-stakes situations. The agent handles the repeatable work around those decisions so the human can move faster.
- Final approval on strategic accounts.
- Budget, refunds, policy, legal, and hiring decisions.
- Customer relationships and any sensitive escalation.
- Any action above the agent’s written authority.
Industry variations
How VEXA-01 adapts across industries
The fidelic agent adapts to the workflows of each industry at each stage. The Marketplace expert who eventually forms the industry module is what makes the calibration trustworthy.
Industry
Real estate →
Stage 3 · Mid-market firm (50-200 agents)
Strategic marketing layer — reads the whole market picture, surfaces where to focus this week, which markets are under-performing.
Industry
Professional services →
Stage 3 · Mid-market firm (50-500 staff)
Strategic marketing layer across practices. Reads which practice areas are growing, which need attention, which clients to pursue.
Industry
Non-profits →
Stage 3 · Mid-size foundation (50-200 staff · $5M-$50M budget)
Strategic fundraising layer — reads which donor segments are growing, which programs are attracting funding, where the next capital campaign should focus.
Industry
Independent retail + DTC →
Stage 2 · Small DTC brand (5-20 staff · $1-10M revenue)
Strategic marketing layer — reads paid + organic + retention together. Surfaces where to focus this week.
Stage 3 · Mid-market consumer brand (50-200 staff · $10-100M revenue)
Whole-business growth layer — paid, organic, retention, retail, partnerships read together every week.
Industry
Wellness →
Stage 3 · Multi-location boutique (50-200 staff · 3-15 locations)
Strategic marketing layer across locations — reads which markets are growing, which need attention, where to expand.
Industry
Education / tutoring / coaching →
Stage 3 · Multi-location group (50-200 staff · 3-15 locations)
Strategic marketing layer across markets and grade-levels.
Industry
Yoga · pilates · fitness studios →
Stage 3 · Multi-location group (50-200 staff · 3-15 locations)
Strategic marketing layer across markets — where to expand, which markets need attention.
Industry
Property management →
Stage 3 · Mid-market firm (50-200 staff · 1K-10K units)
Strategic layer — reads owner pipeline, market expansion opportunities, where to focus this quarter.
Industry
Events / catering / production →
Stage 3 · Mid-market production firm (50-200 staff)
Strategic layer — reads pipeline, client account health, where to focus this quarter.
Industry
Pet services →
Stage 3 · Multi-location chain (50-200 staff · 3-15 locations)
Strategic marketing layer across locations.
Pairs well with