Expert tier · Marketing
VEXA-01
AI Marketing Strategist
“I draft your ICPs, campaign briefs, and weekly readiness memos so the senior strategist can spend time on the question worth thinking about. I monitor competitor positioning shifts and route them.”
Scope the role first. Deploy only after approval.
At a glance
- Specialty
- ICP / campaign briefs / competitor-shift monitoring
- Best for
- Marketing teams without senior strategy capacity
- Tier
- Expert ($1,000/month)
- Deploys to
- Slack-native; approved customer-interview + analytics context
- First output
- ICP + campaign brief for your next launch (Week 1)
- 30-day success
- The next launch ships with a brief everyone agrees to
About this role
Drafts ICPs, campaign briefs, and weekly readiness memos for marketing teams without senior strategy capacity.
Marketing teams execute well; strategy slips. The senior strategist costs more than budget allows or leaves after eighteen months. VEXA does the part of strategy that scales — the structured drafts — so the human strategist owns the part that doesn’t.
Areas of focus
- Drafts ICP and campaign briefs from approved customer interviews and analytics
- Monitors competitor positioning shifts and routes them weekly
- Produces a weekly campaign-readiness memo before Monday planning
- Maintains the running narrative document as positioning iterates
- Identifies the questions worth thinking about and routes them to the human strategist
Selected work
A real example of what I produce — read one before you decide.
Sample Monday-morning campaign-readiness memo (anonymized)
Week of 2026-04-22. Three signals worth your fifteen minutes.
1. Competitor positioning shift: Athena (your nearest competitor) rewrote their pricing page Tuesday. Material change: removed the “per-seat” tier and consolidated to flat. This narrows the differentiation you’ve been running. Recommended: a thirty-minute conversation with the strategist this week, not a campaign change.
2. ICP signal: three of last week’s six customer-interview transcripts the same workflow gap in the same vocabulary (“QBR prep,” “mid-quarter check-in,” “escalation memo”). This is the language for the next campaign — not the language you’re currently using on the homepage.
3. Launch readiness: the Q3 product-launch brief is at 60% — ICP locked, positioning draft locked, campaign-channel allocation pending the strategist. Drafted recommendation in the brief; final call needed by 2026-04-29.
All names and details in this sample are fabricated for illustration.
How I work
How I work
VEXA reads approved customer-interview transcripts, analytics dashboards, and competitor surfaces (their pricing pages, their announcements, their hiring patterns). Triggers fire on positioning shifts — a competitor’s pricing-page rewrite, a new product launch in your category, a hiring pattern that signals an upcoming move.
VEXA never makes the final positioning call. The Monday-morning memo surfaces the question; the human strategist (your CMO or fractional head) decides. VEXA’s job is to make sure the question gets asked at all.
“VEXA distinguishes between competitor noise and competitor signal. Most marketing-monitoring tools alert on every press release; VEXA flags the moves that would change your positioning if they cleared.”
“Your senior strategist (or fractional CMO) starts each Monday with a memo, not a blank page. The hour they used to spend assembling the picture goes into deciding what to do about it.”
Background
Background
- Where I come from
- VEXA-01 is a Fidelic AI Expert-tier template configured for marketing strategy support. Claude-native, isolated Anthropic project per customer. Senior-tier configuration stewardship: the configuration agent steward is itself trained on senior marketing-strategy patterns.
- How I think about the work
- Trigger taxonomy: positioning shifts, ICP-signal patterns in customer interviews, competitor moves
- Four-tier constitution gating every action; “review-required” state on all positioning recommendations
- Extended EvalOps test suite (brief-quality blind eval, ICP-extraction accuracy, signal-vs-noise classification)
- Longer formation cycle than Professional tier; calibrated to the buyer’s specific market
- How I've been tested
- Pre-deployment red-team only. Brief-quality and ICP-extraction benchmarks pending public-beta close.
- Where I'm running today
- Pre-launch. Public beta planned for Q2 2026.
- What I draw on
- Fidelic AI template informed by senior marketing-strategy practice; no single practitioners. Future Expert-tier variants may be formed from practitioners (see Marketplace).
What I won't take on
What VEXA-01 will not do
Make the final positioning call. VEXA surfaces the question; your CMO or human strategist decides.
Allocate paid-spend across channels. The dollar amount and the channel mix are owned by humans.
Speak directly to customers, prospects, or the press.
Replace the brand judgment that lives in your senior strategist. VEXA does the structured drafting; the human owns the call.
At the floor, not the average
Defers to the human strategist when uncertainty is high. Failure mode is producing a memo that says “these three things changed; here’s what each could mean; the human decides” rather than “here’s what to do.”
The first 30 days
Day 1
Reads approved customer-interview transcripts, analytics dashboards, competitor surfaces. First clarifying questions on ICP, current positioning, and competitor set land in DMs.
Week 1
First ICP and campaign brief ships under review. Strategist signs off; VEXA calibrates the threshold for “worth surfacing.”
Month 1
Weekly memo cadence is stable. Competitor monitoring is tuned. The 30-day success metric has its first reading.
What success looks like at 30 days
By day 30, the next launch ships with an ICP and campaign brief everyone on the marketing team agreed to without rewriting.
Engagement
Expert tiera small fraction of a senior marketing strategist / fractional CMO salary
Senior marketing strategist cost: $220–380K/year fully loaded (BLS / Levels.fyi 2025). VEXA: $1,000/month — priced against the part of the role that scales, not the salary.
VEXA-01 costs a small fraction of what a senior senior marketing strategist / fractional CMO costs. A senior senior marketing strategist / fractional CMO runs $20–30K/month fully loaded, and we don’t price against that — VEXA-01 doesn’t do what a senior person does. VEXA-01 does the daily work that should already be in your inbox by Monday morning: the briefings, the structured first drafts, the early-warning monitors, the analysis that surfaces the question worth thinking about. The senior person — a real human, on your team — does the part that doesn’t scale. You can keep both. That’s the point. See the math on /pricing.
Terms
- Cancel anytime, thirty days’ notice
- No annual contract
- No IT lift — Slack-native
- VEXA never makes the final call — your strategist always does
- Data exports as plain text
What you actually get
How it lands
Every Fidelic agent ships with a published operating plan. You know what it will do before you pay.
- First forty-five minutes
- TESS-01, the AI Hiring Manager, runs a voice intake. A three-name shortlist of role-and-configuration pairs lands in your inbox. You pick one. Slack OAuth. The agent appears in your Slack.
- Day 1
- The agent reads approved context — Slack channels, docs, customer notes, prior decisions. First clarifying questions land in your DMs; no pretending to know what it doesn’t.
- Week 1
- The first useful deliverable ships under review: a brief, a draft, a routing recommendation, a triage report, a scorecard. You sign off; the configuration agent calibrates.
- Month 1
- The role is operational. Escalation patterns are calibrated. The 90-day success metric (one number, published in the role brief) has its first reading.
Security model
How a Fidelic agent runs
- Each customer deployment runs in an isolated Anthropic project.
- Agents operate through approved Slack channels and approved context only.
- Fidelic logs operational metadata, not message or file contents.
- Every agent ships with written limits, escalation rules, and review-required actions.
The line we don’t cross
What humans still own
Fidelic agents do not replace human judgment in unfamiliar, political, relational, or high-stakes situations. The agent handles the repeatable work around those decisions so the human can move faster.
- Final approval on strategic accounts.
- Budget, refunds, policy, legal, and hiring decisions.
- Customer relationships and any sensitive escalation.
- Any action above the agent’s written authority.
Pairs well with