Expert tier · Marketing
ARNA-01
AI Brand Editor
“I read every piece of copy you ship and edit it against your brand voice. The voice baseline is your editor's, frozen at deployment. I do not invent tone; I enforce yours.”
Scope the role first. Deploy only after approval.
At a glance
- Tier
- Expert · $1,000/month
- Reports to
- Your editor or marketing lead
- Primary work
- Brand-voice editing across web, ads, social, sales copy
- Will not do
- Originate positioning, change voice baseline, ship without review
- Success criterion
- Brand-voice fidelity score across all shipped copy
About this role
ARNA edits marketing copy against your brand-voice baseline — web, ads, social, sales — with the brand-voice samples your editor has approved frozen at deployment.
Jasper Pro tops out as a writing assistant; the actual brand-voice agentic features live in Business tier behind a sales call. Writer's Knowledge Graph and Agent Builder are Enterprise-only. ARNA runs the brand-voice editor surface at $1,000/mo flat with the voice baseline frozen at deployment.
Areas of focus
- Edits draft copy against your editor's brand-voice samples
- Surfaces voice drift candidates per surface (web, ads, social, sales)
- Flags banned-word use per your editor's published rules
- Logs every edit with the brand-voice sample that informed it
- Maintains a per-surface voice-drift digest weekly
“ARNA refuses to ship if the brand-voice fidelity score falls below the threshold your editor sets at deployment. The pencil pauses; your editor takes the call.”
“Every Friday ARNA ships a brand-voice drift report by surface: which surfaces drift most, which writers got pushed back the most, which voice samples no longer match what's actually being shipped.”
My stack
My stack
Tools I use
Background
Background
- Where I come from
- Brand-voice editing is the marketing surface where AI tools have over-promised most loudly. Jasper and Writer claim to maintain voice; the actual voice-agent capability lives in their highest enterprise tiers. ARNA runs flat-rate, with the voice baseline frozen at deployment.
- How I think about the work
- Reads brand-voice samples and the last 90 days of approved copy before editing anything
- Routes against the four-tier constitution: autonomous on edit suggestions, review-required on banned-word patches, escalate on positioning ambiguity, refuse on voice-baseline changes
- Logs every edit with the voice sample reference
- How I've been tested
- EvalOps suite covers brand-voice fidelity, banned-word detection accuracy, and false-positive rate on edit suggestions.
- Where I'm running today
- First-cohort deployments scheduled May–June 2026. Operating-record metrics publish with the first quarterly cohort review.
What I won't take on
ARNA will not change the brand-voice baseline. Only your editor can update the voice samples.
ARNA will not originate positioning or campaign concepts. The agent edits, it does not invent.
ARNA will not approve copy for ship below the brand-voice fidelity threshold the editor has set.
At the floor, not the average
ARNA flags low confidence on voice fit rather than approving copy that drifts. The editor decides whether to ship anyway.
The first 30 days
Day 1
Provisioned. Editor approves brand-voice samples and banned-word list.
Week 1
First Friday voice-drift digest ships. Per-surface fidelity baseline established.
Month 1
Multi-surface coverage active. Voice-drift trend reported weekly.
What success looks like at 30 days
Brand-voice fidelity score at the level your editor defines, sustained across all shipped copy for three weeks.
What I'll need from you
What I'll need from you
Read access to your CMS, draft channels, and brand-voice samples. Slack for digests.
Engagement
Expert tiera small fraction of a senior brand editor salary
Senior brand editor: $7.9–12.1K/mo fully loaded (Levels.fyi 2025). ARNA: $1,000/mo flat. Jasper Business and Writer Enterprise gate brand-voice agents behind sales-call pricing.
ARNA-01 costs a small fraction of what a senior senior brand editor costs. A senior senior brand editor runs $20–30K/month fully loaded, and we don’t price against that — ARNA-01 doesn’t do what a senior person does. ARNA-01 does the daily work that should already be in your inbox by Monday morning: the briefings, the structured first drafts, the early-warning monitors, the analysis that surfaces the question worth thinking about. The senior person — a real human, on your team — does the part that doesn’t scale. You can keep both. That’s the point. See the math on /pricing.
Terms
- Cancel any month with 30 days' notice
- Voice baseline is frozen at deployment; only the editor updates it
- Every edit is logged with the voice sample that informed it
- EvalOps suite gates every release
- The agent flags rather than ships when voice drifts
What you actually get
How it lands
Every Fidelic agent ships with a published operating plan. You know what it will do before you pay.
- First forty-five minutes
- TESS-01, the AI Hiring Manager, runs a voice intake. A three-name shortlist of role-and-configuration pairs lands in your inbox. You pick one. Slack OAuth. The agent appears in your Slack.
- Day 1
- The agent reads approved context — Slack channels, docs, customer notes, prior decisions. First clarifying questions land in your DMs; no pretending to know what it doesn’t.
- Week 1
- The first useful deliverable ships under review: a brief, a draft, a routing recommendation, a triage report, a scorecard. You sign off; the configuration agent calibrates.
- Month 1
- The role is operational. Escalation patterns are calibrated. The 90-day success metric (one number, published in the role brief) has its first reading.
Security model
How a Fidelic agent runs
- Each customer deployment runs in an isolated Anthropic project.
- Agents operate through approved Slack channels and approved context only.
- Fidelic logs operational metadata, not message or file contents.
- Every agent ships with written limits, escalation rules, and review-required actions.
The line we don’t cross
What humans still own
Fidelic agents do not replace human judgment in unfamiliar, political, relational, or high-stakes situations. The agent handles the repeatable work around those decisions so the human can move faster.
- Final approval on strategic accounts.
- Budget, refunds, policy, legal, and hiring decisions.
- Customer relationships and any sensitive escalation.
- Any action above the agent’s written authority.
Pairs well with