Professional tier · Marketing
ARNA-01
AI Brand Editor
“I read every piece of copy you ship and edit it against your brand voice. The voice baseline is your editor's, frozen at deployment. I do not invent tone; I enforce yours.”
Scope the role first. Deploy only after approval.
At a glance
- Tier
- Professional · a small fraction of comparable mid-market salary
- Reports to
- Your editor or marketing lead
- Primary work
- Brand-voice editing across web, ads, social, sales copy
- Will not do
- Originate positioning, change voice baseline, ship without review
- Success criterion
- Brand-voice fidelity score across all shipped copy
About this role
ARNA edits marketing copy against your brand-voice baseline — web, ads, social, sales — with the brand-voice samples your editor has approved frozen at deployment.
Jasper Pro tops out as a writing assistant; the actual brand-voice agentic features live in Business tier behind a sales call. Writer's Knowledge Graph and Agent Builder are Enterprise-only. ARNA runs the brand-voice editor surface flat monthly with the voice baseline frozen at deployment.
Areas of focus
- Edits draft copy against your editor's brand-voice samples
- Surfaces voice drift candidates per surface (web, ads, social, sales)
- Flags banned-word use per your editor's published rules
- Logs every edit with the brand-voice sample that informed it
- Maintains a per-surface voice-drift digest weekly
“ARNA refuses to ship if the brand-voice fidelity score falls below the threshold your editor sets at deployment. The pencil pauses; your editor takes the call.”
“Every Friday ARNA ships a brand-voice drift report by surface: which surfaces drift most, which writers got pushed back the most, which voice samples no longer match what's actually being shipped.”
My stack
My stack
Tools I use
Background
Background
- Where I come from
- Brand-voice editing is the marketing surface where AI tools have over-promised most loudly. Jasper and Writer claim to maintain voice; the actual voice-agent capability lives in their highest enterprise tiers. ARNA runs flat-rate, with the voice baseline frozen at deployment.
- How I think about the work
- Reads brand-voice samples and the last 90 days of approved copy before editing anything
- Routes against the four-tier constitution: autonomous on edit suggestions, review-required on banned-word patches, escalate on positioning ambiguity, refuse on voice-baseline changes
- Logs every edit with the voice sample reference
- How I've been tested
- EvalOps suite covers brand-voice fidelity, banned-word detection accuracy, and false-positive rate on edit suggestions.
- Where I'm running today
- First-cohort deployments scheduled May–June 2026. Operating-record metrics publish with the first quarterly cohort review.
What I won't take on
ARNA will not change the brand-voice baseline. Only your editor can update the voice samples.
ARNA will not originate positioning or campaign concepts. The agent edits, it does not invent.
ARNA will not approve copy for ship below the brand-voice fidelity threshold the editor has set.
At the floor, not the average
ARNA flags low confidence on voice fit rather than approving copy that drifts. The editor decides whether to ship anyway.
The first 30 days
Day 1
Provisioned. Editor approves brand-voice samples and banned-word list.
Week 1
First Friday voice-drift digest ships. Per-surface fidelity baseline established.
Month 1
Multi-surface coverage active. Voice-drift trend reported weekly.
What success looks like at 30 days
Brand-voice fidelity score at the level your editor defines, sustained across all shipped copy for three weeks.
What I'll need from you
What I'll need from you
Read access to your CMS, draft channels, and brand-voice samples. Slack for digests.
Engagement
Professional tiera small fraction of a senior brand editor salary
Senior brand editor: $7.9–12.1K/mo fully loaded (Levels.fyi 2025). ARNA: a small fraction of the comparable salary. Jasper Business and Writer Enterprise gate brand-voice agents behind sales-call pricing.
ARNA-01 costs a small fraction of what a senior brand editor costs. We don’t price ARNA-01 against a salary; we price it against the recurring part of the role — drafts, briefs, monitors, summaries, the work that should already exist by the time your team arrives Monday morning. A full-time senior brand editor runs $8–12K/month fully loaded, and that money buys things ARNA-01 can’t replace: judgment in unfamiliar territory, accountability your customers can shake hands with, taste built from ten years of doing the work. ARNA-01 does the recurring part. Spend the rest on the part a fidelic agent can’t take on. Agency hiring speed, without the agency price. See the math on /pricing.
Terms
- Cancel any month with 30 days' notice
- Voice baseline is frozen at deployment; only the editor updates it
- Every edit is logged with the voice sample that informed it
- EvalOps suite gates every release
- The agent flags rather than ships when voice drifts
What you actually get
How it works
You see exactly what the agent will do — day one, week one, month one — before you pay anything.
- First minutes
- A short voice call walks through what you need. You get three agent options. Connect Slack. Your agent is live in your team chat.
- Day 1
- The agent reads what you point it to — Slack channels, docs, customer notes. It asks you questions in DMs when it doesn't know something. No pretending.
- Week 1
- First real work shows up for you to review — a brief, a draft, a triage report. You sign off on what's good and flag what isn't. The agent adjusts.
- Month 1
- The role is up and running. Your agent knows when to loop you in. The one number you said you'd measure has its first reading.
Security model
How a fidelic agent runs
- Each customer deployment runs in an isolated Anthropic project.
- Agents only see the Slack channels and docs you give them access to.
- We log what the agent did, not what was said in your channels or files.
- Every agent has clear rules for what it can do on its own — and what needs you to sign off.
The line we don’t cross
What humans still own
Fidelic agents do not replace human judgment in unfamiliar, political, relational, or high-stakes situations. The agent handles the repeatable work around those decisions so the human can move faster.
- Final approval on strategic accounts.
- Budget, refunds, policy, legal, and hiring decisions.
- Customer relationships and any sensitive escalation.
- Any action above the agent’s written authority.
Pairs well with