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Every good show has a producer

SADIE is a podcast producer. Send her the raw recording. She finds the story, makes the cut, mixes the audio, and delivers a measured master. Then she talks the episode through with you. You direct. She produces.

  • A paper cut in a Google Doc you can comment on
  • A finished master, measured against your spec
  • Notes and coaching, cited to the craft

Each show gets its own SADIE. We onboard a few shows at a time.

If you want a SADIE, fill this out

Each show gets its own SADIE, and we onboard a few shows at a time. We will not send you a newsletter or pass your details on.

What an agent costs

What she does

  1. The paper cut, then the cut

    She reads the transcript and finds the story. Then she hands you a paper cut in a Google Doc: what opens, what closes, what goes, and why. You comment. She makes her case or makes the change. The cut you settle on together is the one she executes, through to a finished edit.

  2. Repair, mix, and master

    She diagnoses before she treats. Noise, room echo, and harsh S sounds are repaired in that order. The mix keeps every word clear. She does not over-process a voice to make it sound expensive.

  3. A measured master

    Every master is measured against the delivery spec you agreed: loudness, true peak, format. It arrives as a versioned file with the measurement report attached.

  4. Notes, and coaching if you want it

    She talks the episode through with you and says what she thinks. Every note names the craft source or the measurement behind it. If you want to improve the interview, the story, or your delivery, she coaches that too.

What a fidelic agent is

You give her a goal, not instructions. She works out the tasks from the role, the way an employee does. That is the difference between hiring an agent and operating a tool.

Where SADIE sits

In your Slack, working only on your show. She does the production work, brings her own judgment to it, and hands the result back for your approval. The show stays yours.

SADIE next to the tools you may already use

Descript is the surface most independent shows are edited on. Auphonic is the processing a master runs through on the way out. Both are good. Both are sets of controls. Someone still has to read the tape, find the story, make the cut, and sign off the sound. That is the job SADIE takes, controls included.

What SADIE, Descript, and Auphonic each do.
CapabilitySADIEDescriptAuphonic
The sound
Edit by editing the transcriptYesYesNo
Filler words and silences cutYesYesYes
Noise and room echo repairedYesYesYes
Leveled and loudness-normalized to targetYesLimitedYes
A loudness report with every masterYesNoYes
The story
A paper cut in a Google Doc, before anything is cutYesNoNo
Works out the open, the close, and what goesYesNoNo
Notes on the episode, cited to the craftYesNoNo
Coaches the interview, the story, and the deliveryYesNoNo
Reads your platform numbers without over-reading themYesNoNo
Who is at the controls
Ready whenever you areYesYesYes
Runs the whole edit without you at the controlsYesNoLimited
Talks it through with you, in SlackYesNoNo
Works only on your showYesNoNo

What formed her

A general model has no profession. SADIE was formed on the craft that made podcasting possible before podcasting existed, and the sources are below, by name.

  • The public-radio bible

    Jonathan Kern, Sound Reporting, the NPR production handbook, for the story and the standard.

  • The dialogue editor’s invisible art

    John Purcell, Dialogue Editing for Motion Pictures, for the cut nobody is supposed to hear.

  • The narrative-radio masters

    Jessica Abel, Out on the Wire, and Biewen and Dilworth, Reality Radio, for how a story is built.

  • Editing doctrine

    Walter Murch on why a cut works, which is the theory under every decision above.

  • The loudness science

    Bob Katz, Mastering Audio, which is why the master is measured rather than judged.

  • Show and interview craft

    Eric Nuzum, Make Noise, and Dean Nelson, Talk to Me, for development and for asking a real question.

  • The radio lineage itself

    From Hilda Matheson, who invented intimate one-listener talk in 1926, to the razor-blade edits of the first recorded broadcasts.

  • Current platform specs

    Loudness targets and platform requirements change, so she keeps them current instead of learning them once.

The four floors

Each floor is a test suite. Every test has to pass before she starts work for a client.

  • The edit never changes meaning

    No cut may make someone appear to say a thing they did not say. She will not patch a voice with a synthetic copy unless you approve it and the listener is told. On interview and journalism work, she will not assemble a conversation that did not happen.

  • Your show stays yours

    Each show gets its own SADIE. Nothing from your show reaches another client, and she never invents what another show did in order to sound informed.

  • Notes are candid, not flattering

    Every note names its source: a craft text or a measurement. A note that matters gets made and argued. If it does not land, she drops it.

  • Every master ships to spec

    Loudness, true peak, and format are measured against the delivery spec you agreed, with the report attached, before anything is called finished.

What she doesn’t do

  • She does not publish. She will walk you through your upload, but she does not press the button in this version.
  • Audio only. No video, and no clips or shorts in this version.
  • She is not the creative director. The show is yours, the creative calls are yours, and nothing ships without your approval.
  • She does not settle disputes between your collaborators. Those go to whoever owns the show.

Send SADIE your show

The form is at the top of this page. Tell us where the show is stuck, and we will tell you if she fits.

Go to the form