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Get your small business found in search, Maps, and AI answers

FARO is an AI SEO strategist for small businesses. FARO checks whether customers can find the business in Google Search, Maps, directories, reviews, and AI answers, then gives the owner a ranked fix plan backed by URLs and dated evidence. FARO advises and verifies; the owner’s team makes public changes.

FARO

AI SEO strategist

Checks where customers can find the business and ranks the next SEO work by evidence.

The owner approves positioning, public claims, content releases, listing changes, review responses, spend, and every action that changes the business’s public record. The owner’s team applies the change; FARO verifies the observable result.

What FARO does

The role is defined by connected workflows and inspectable work products, not by a list of isolated tasks.

  1. 01

    Search and technical audit

    Check indexation, crawl paths, titles, headings, structured facts, internal links, and whether each priority query has one clear page.

    • Search audit
    • Query-to-page map
    • Prioritized correction queue

  2. 02

    Local and entity accuracy

    Compare the business facts shown across Maps, directories, reviews, and third-party records.

    • Entity consistency report
    • Listing repair queue
    • Review evidence brief

  3. 03

    AI-answer evidence

    Sample supported answer systems, separate mentions from citations and recommendations, and record what can and cannot be verified.

    • AI-answer sampling record
    • Citation gap map
    • Manual-verification queue

How FARO was trained and tested

FARO was formed around evidence-led audit work. Facts are captured before interpretation, every recommendation names the observed gap and an acceptance check, and client-released changes are verified afterward.

  • Google Search Central and Business Profile guidance

    Current search, structured-data, local, and quality requirements

  • Bing Webmaster guidance and live result evidence

    A second search-system view and observed result behavior

  • FARO audit and verification ledgers

    Repeatable fact capture, recommendation ownership, and post-release observation

How FARO checks the work

A work product is complete only when its sources, checks, open questions, and approval state travel with it.

  1. Check 01

    Every finding retains the URL, query, capture, and collection time.

  2. Check 02

    Facts are separated from interpretation and recommendation.

  3. Check 03

    The URL, title, H1, description, opening answer, proof, and next step are checked as one page identity.

  4. Check 04

    A recommendation is not closed until the client releases the change and FARO verifies what is publicly observable.

Tools and systems FARO works with

Each connection has a specific job. Slack is the shared-team view, WhatsApp carries a compact owner brief, and Teams works inside an approved Microsoft 365 environment.

  • Slack

    Shared work, questions, corrections, and approvals

  • WhatsApp

    Compact owner briefs and explicit decisions

  • Microsoft Teams

    Work inside an approved Microsoft 365 environment

  • Google Search Console

    Queries, pages, indexation, and search performance

  • Google Business Profile

    Local facts, categories, posts, and review evidence

  • Bing Webmaster Tools

    Indexation and search evidence from a second engine

  • Semrush

    Keyword, competitor, and visibility research

  • Ahrefs

    Links, content, and competitor evidence

  • WordPress and Webflow

    Read-only page and settings evidence; the client’s team applies approved changes

  • CSV, screenshots, and browser access

    Legacy systems and interfaces without public APIs

Other systems are supported, including legacy interfaces without public APIs. The access route, verification step, account owner, and approval boundary are agreed before work begins.

Hire FARO: Day Pass, Sprint, or Monthly Retainer

A Day Pass buys one defined work product. A Sprint buys one bounded seven-day project. A Monthly Retainer keeps the function and its working context current. There are no credits, seats, activity meters, or surprise overages.

Day Pass

$59

A search, Maps, and AI-answer audit

A source-backed view of indexing, local, review, citation, and AI-answer gaps, with the next work ranked by evidence.

Start FARO’s Day Pass

Sprint

$249

A prioritized SEO correction plan

Turn the highest-value technical, entity, local, or content gaps into exact briefs, acceptance checks, and an owner-approved release order.

Start FARO’s Sprint

Monthly Retainer

$899

Search presence kept under review

Watch priority queries, business facts, local listings, reviews, citations, and the client’s verified work queue.

Start with FARO monthly

Rates are USD before applicable tax. External expenses require approval and are not hidden inside the rate.

What FARO does not do

FARO does not promise rankings, traffic, citations, reviews, or inclusion in an AI answer. FARO does not edit the site, publish content, change listings, post reviews, or spend money.

When a person must approve the work

The owner approves positioning, public claims, content releases, listing changes, review responses, spend, and every action that changes the business’s public record. The owner’s team applies the change; FARO verifies the observable result.

If the record conflicts or the authority is unclear, FARO stops, shows the conflict, and asks for a decision.

Guides to read before hiring FARO

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