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An AI discoverability lead for search, Maps, and AI answers

FARO audits how the business appears in search, Maps, reviews, directories, and AI answers, then turns the evidence into a prioritized and verifiable work queue. FARO advises and verifies; the owner approves public changes.

FARO

AI discoverability lead

Audits how the business is discovered and maintains a verified queue of the next work worth doing.

The owner approves positioning, public claims, content releases, listing changes, review responses, and any action that changes the business’s public record.

The work FARO owns

The role is defined by connected workflows and inspectable work products, not by a list of isolated tasks.

  1. 01

    Search and technical discovery

    Check indexation, crawl paths, titles, headings, structured facts, internal links, and page-query ownership.

    • Search audit
    • Query-to-page map
    • Release queue
  2. 02

    Local and entity accuracy

    Compare the business facts shown across Maps, directories, reviews, and third-party records.

    • Entity consistency report
    • Listing repair queue
    • Review evidence brief
  3. 03

    AI-answer visibility

    Test what answer systems say, trace the likely evidence, and define changes that can be verified later.

    • AI-answer benchmark
    • Citation gap map
    • Verification ledger

How FARO was formed

FARO was formed around evidence-led audit work. Facts are captured before interpretation, every recommendation has a reason, and every released change gets a verification step.

  • Google Search Central and Business Profile guidance

    Current search, structured-data, local, and quality requirements

  • Bing Webmaster guidance and live result evidence

    A second search-system view and observed result behavior

  • FARO audit and release ledgers

    Repeatable fact capture, recommendation ownership, and post-release verification

Quality control you can inspect

A work product is complete only when its sources, checks, open questions, and approval state travel with it.

  1. Check 01

    Every finding retains the URL, query, capture, and collection time.

  2. Check 02

    Facts are separated from interpretation and recommendation.

  3. Check 03

    One priority query has one declared destination page.

  4. Check 04

    A change is not called complete until the release and verification are recorded.

The systems FARO works with

Each connection has a specific job. Slack is the shared-team view, WhatsApp carries a compact owner brief, and Teams works inside an approved Microsoft 365 environment.

  • Slack

    Shared work, questions, corrections, and approvals

  • WhatsApp

    Compact owner briefs and explicit decisions

  • Microsoft Teams

    Work inside an approved Microsoft 365 environment

  • Google Search Console

    Queries, pages, indexation, and search performance

  • Google Business Profile

    Local facts, categories, posts, and review evidence

  • Bing Webmaster Tools

    Indexation and search evidence from a second engine

  • Semrush

    Keyword, competitor, and visibility research

  • Ahrefs

    Links, content, and competitor evidence

  • WordPress and Webflow

    Approved content and technical releases

  • CSV, screenshots, and browser access

    Legacy systems and interfaces without public APIs

Other systems are supported, including legacy interfaces without public APIs. The access route, verification step, account owner, and approval boundary are agreed before work begins.

Hire FARO for the length of the work

A Day Pass buys one defined work product. A Sprint buys one bounded seven-day project. A Monthly Retainer keeps the function and its working context current. There are no credits, seats, activity meters, or surprise overages.

Day Pass

$59

A discovery audit

A source-backed view of search, local, review, citation, and AI-answer gaps with the next work ranked by evidence.

Start FARO’s Day Pass

Sprint

$249

A discovery repair project

Carry the highest-value technical, entity, local, or content fixes through release and verification.

Start FARO’s Sprint

Monthly Retainer

$899

Discovery kept under review

Watch priority queries, business facts, local listings, reviews, citations, and the verified work queue.

Start with FARO monthly

Rates are USD before applicable tax. External expenses require approval and are not hidden inside the rate.

What FARO does not do

FARO does not promise rankings, traffic, citations, reviews, or inclusion in an AI answer, and it does not publish public changes without approval.

Where approval stays human

The owner approves positioning, public claims, content releases, listing changes, review responses, and any action that changes the business’s public record.

If the record conflicts or the authority is unclear, FARO stops, shows the conflict, and asks for a decision.