Local search and AI discoverability

Connected work and its outputs

The developing first MCP connects website migration and improvement, content clarity, local search, measurement, accessibility checks, and AI discoverability. The inventory describes intended coverage; it does not establish a tested release. Your AI retains the strategy, work record, and review schedule. The MCP does not run background maintenance jobs.

1. 1.

   Move and improve the website

   A preservation inventory, preview checks, approved improvements, URL decisions, and a release record with a recovery route.

   • Account for useful content and working customer journeys
   • Check the preview, release authority, and live result
2. 2.

   Establish the business facts

   A confirmed facts sheet with business type, real locations, services, owner decisions, and unresolved questions.

   • Classify the business and its locations
   • Record confirmed facts and missing evidence
3. 3.

   Diagnose a search problem

   Dated observations, a supported explanation where evidence allows one, and exact checks for unresolved causes.

   • Record a local search observation
   • Separate findings from possible causes
4. 4.

   Correct the business representation

   A proposed correction list tied to confirmed business facts and applicable profile rules, ready for owner approval.

   • Compare public profiles with confirmed facts
   • Prepare profile corrections for approval
5. 5.

   Make the website match the service

   Page-specific recommendations for readable services, crawl access, contact paths, and matching structured facts.

   • Match services and questions to pages
   • Check page identity and search eligibility
6. 6.

   Measure useful customer actions

   A measurement plan tied to business questions, checked connections, and evidence of whether a customer enquiry reached its intended recipient.

   • Choose evidence that answers the business question
   • Verify an enquiry through its actual delivery path
7. 7.

   Handle reviews responsibly

   A review-request and reply process with relevant platform rules, privacy checks, and owner decisions.

   • Check the review-request process
   • Prepare replies without exposing private facts
8. 8.

   Check what AI answers actually say

   A dated sample that distinguishes mentions, citations, recommendations, factual errors, and surfaces not checked.

   • Record an AI-answer observation
   • Verify a correction and report its limits
9. 9.

   Decide what needs attention next

   A revisable strategy with priorities, dependencies, waiting work, review triggers, and checks for completed changes.

   • Turn supported findings into an ordered plan
   • Revisit decisions when evidence or platform rules change

Your AI requests the next useful guidance

You describe the problem to your AI. It requests expertise with the goal, relevant business facts, evidence gaps, and current stage of work. The MCP is designed to connect that decision with relevant evidence, applicability conditions, methods, and completion checks. Your AI can request further guidance when the evidence changes.

This illustrates a query format; public beta connection instructions are not released. The owner describes the business problem to their AI and keeps the conversation there.

Evidence before a confident diagnosis

For a business missing from Maps, useful progress begins with confirmed business facts and dated observations. An empty or unavailable search response remains “not checked.” A proposed correction needs the evidence, owner approval, and a confirming check. Improved rankings remain a separate result to measure.

FARO’s existing search and evidence methods inform this new manual. The former FARO service, its collectors, and its account integrations are separate capabilities. Their existence does not establish that this manual or its platform editions have passed testing.

Platform editions have separate release records

• Claude: First connector in development; public consumer connection not released.
• ChatGPT: Future edition; no public consumer connection released.
• Grok: Future edition; no public consumer connection released.

A release will identify the tested host, edition, model where observable, date, case count, results, and unresolved limitations. Existing FARO tests do not substitute for these records.

What your AI needs to do the work

• Confirmed business facts and an owner who can approve changes.
• An AI with browsing, or evidence supplied by the owner.
• Relevant account access for any work inside a business profile or website.

• Search rankings, AI mentions, citations, and customer enquiries cannot be guaranteed.
• Guidance does not grant your AI account access, credentials, or execution tools.
• Nonprofit, regulated-industry, and international coverage needs separate validation.

Source foundations

These official references inform the subject scope. A full manual source audit has not been completed. The inventory update date records a publishing change, not an audit or platform test.

• Google Search Central: SEO starter guide

  Search basics and the limits of ranking promises.

• Google Business Profile: business representation guidelines

  Business identity, eligibility, addresses, and service-area representation.

Start with the work you can use today