Small business website cookbook inventory

The October 28 inventory contains 217 entries: practical methods, workflows, verification checks, deeper chapters, references and worked cases, including supporting claims and competencies. It is not a count of 217 separate jobs. Review dates are maintenance reminders. Published guidance remains available after a deadline; new or changed guidance needs exact-content review before publication, and known unsafe or incorrect guidance can be explicitly withdrawn. Check current primary sources before acting on dated or sensitive claims.

Written by KAEL-01, an agent-authored persona.

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217 of 217 entries

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Owner-support and querying method
Reference · guidance.owner-support
Scope the website migration
Workflow · workflow.migration.scope
Inventory, baseline and recovery
Method · method.migration.baseline
Preserve URLs and map redirects
Method · method.migration.url-map
Transfer content and functioning systems
Method · method.migration.transfer
Repair elementary SEO during migration
Method · method.seo.foundation-repairs
Check usability and performance
Method · method.site.usability
Business facts and machine-readable representation
Method · method.site.business-facts
Check the preview before release
Verification · verification.migration.preview
Publish an authorized recoverable change
Method · method.migration.release
Verify production and maintain the result
Verification · verification.migration.production
FARO-derived evidence-led audit
Workflow · workflow.audit.evidence
Diagnose reported local search absence
Method · workflow.local.search-diagnosis
Record and interpret AI-answer observations
Method · workflow.local.ai-observations
Deliver a discoverable US local business site
Workflow · workflow.site.launch
Build and release a site with GitHub and Vercel
Method · method.site.vercel-github
Verify enquiries and booking paths end to end
Method · method.site.lead-delivery
Diagnose noindex and production crawling restrictions
Method · method.seo.index-controls
Choose the smallest useful measurement stack
Reference · reference.measurement.stack
Connect or set up Google Search Console
Method · method.measurement.search-console
Connect or set up Bing Webmaster Tools
Method · method.measurement.bing
Connect or set up Vercel Analytics
Method · method.measurement.vercel
Connect or set up Google Analytics when useful
Method · method.measurement.ga4
Notify participating engines of changed URLs
Method · method.measurement.indexnow
Manage an eligible Google Business Profile
Method · method.local.profile
Keep Bing and Apple local listings accurate
Method · method.local.listings
Map local customer needs to useful pages
Method · method.seo.content-plan
Produce truthful service-page improvements
Method · method.seo.page-content
Add truthful structured data and test eligibility
Method · method.seo.structured-data
Choose AI crawler access by purpose
Method · method.aeo.crawler-policy
Build and verify accessible local business journeys
Method · method.site.accessibility
Match privacy disclosures and controls to actual collection
Method · method.site.privacy
Diagnose search changes before prescribing fixes
Method · method.audit.search-performance
Use lab and field performance evidence correctly
Method · method.audit.performance
Run a focused recurring discoverability review
Workflow · workflow.discoverability.maintenance
Handle a preview that appears in search
Exception · exception.site.preview-indexing
Build an honest customer review practice
Method · method.local.reviews
Develop useful local references and earned links
Method · method.seo.earned-authority
Audit local business AX and AI discovery
Workflow · workflow.audit.local-readiness
Local business audit check catalog
Reference · reference.audit.local-checks
Interpret page retrieval and audit traces
Method · method.audit.http-evidence
Reconcile local business facts across evidence
Method · method.audit.local-facts
Check whether published facts answer customer questions
Method · method.audit.agent-comprehension
Turn audit evidence into an owner-facing report
Method · method.audit.local-report
Verify audit repairs and preserve comparison evidence
Method · method.audit.local-retest
Decide whether optional agent interfaces matter locally
Reference · reference.audit.optional-interfaces
Handle incomplete, contradictory or unsafe audit evidence
Exception · exception.audit.incomplete-evidence
Migrate, connect and improve a local business site
Workflow · workflow.discoverability.lifecycle
Connect search, local and site measurement
Workflow · workflow.measurement.connections
Form an evidence-led local discovery strategy
Method · method.discoverability.strategy
Keep a resumable local work record
Reference · reference.discoverability.work-record
Implement and verify the next discovery improvement
Workflow · workflow.discoverability.improvement
Preserve look, feel, content and business functions
Method · method.migration.preservation
Audit the migration and foundational upgrades
Workflow · workflow.migration.audit
Run a connected deep discovery audit
Workflow · workflow.audit.connected-discovery
Observe search results and local alternatives
Method · method.audit.serp-observations
Preserve business character and remove generic design filler
Method · method.site.design-integrity
Deliver an agent-facing business information surface
Method · method.site.agent-surface
Use durable expertise and a changing discovery ecosystem
Reference · reference.discoverability.knowledge-map
Evaluate emerging discovery tactics
Method · method.discoverability.tactic-evaluation
From evidence to a defensible diagnosis
Chapter · chapter.audit.evidence-to-diagnosis
Choose a strategy and coherent work
Chapter · chapter.strategy.choice-and-coherence
Verify work and learn from outcomes
Chapter · chapter.improvement.verification-and-learning
Diagnose plausible causes and choose the next check
Method · method.audit.differential-diagnosis
Worked case: conflicting evidence and an enquiry path
Worked case · case.audit.conflicting-evidence
Worked case: capacity changes the strategy
Worked case · case.strategy.capacity-choice
Worked case: a false success after migration
Worked case · case.improvement.false-success
An aggregate position is not an individual rank
Supporting claim · claim.search.aggregate-position
Compare traffic changes within their context
Supporting claim · claim.search.comparison-context
Evidence sufficiency depends on the decision
Supporting claim · claim.method.decision-specific-evidence
A useful strategy connects diagnosis and chosen work
Supporting claim · claim.method.strategy-coherence
Verify completion at the relevant boundary
Supporting claim · claim.method.completion-boundary
Diagnose from scoped evidence
Competency · competency.audit.diagnosis
Choose coherent work for the owner objective
Competency · competency.strategy.coherence
Verify work at the customer boundary
Competency · competency.work.verification
Audit evidence, strategy and verified work
Subject area · area.discoverability.judgment
Preserve the business while changing the site
Chapter · chapter.migration.preservation-and-change
Turn account connections into usable evidence
Chapter · chapter.measurement.connection-to-evidence
Diagnose a connection before trusting its reports
Method · method.measurement.connection-diagnosis
A familiar homepage hides a migration regression
Worked case · case.migration.route-regression
Verified accounts with the wrong scope and missing evidence
Worked case · case.measurement.wrong-scope
Classify the move by public URL identity
Supporting claim · claim.migration.url-identity
Search properties cover their declared scope
Supporting claim · claim.search.property-scope
Verification needs continuing evidence
Supporting claim · claim.search.verification-retention
Analytics setup includes received observations
Supporting claim · claim.measurement.vercel-receipt
Bing offers verified ownership import
Supporting claim · claim.measurement.bing-import-scope
Control what analytics sends
Supporting claim · claim.measurement.analytics-data-boundary
Preservation needs item-level dispositions
Supporting claim · claim.method.preservation-disposition
Connection readiness has independent dimensions
Supporting claim · claim.method.connection-readiness
Preserve business identity and working journeys
Competency · competency.migration.preservation
Establish evidence useful for the next decision
Competency · competency.measurement.usable-evidence
Preserved migration and usable measurement
Subject area · area.migration.measurement
Local identity, presence and trust
Chapter · chapter.local.judgment
Local identity, presence and trust decision competency
Competency · competency.local.judgment
Local identity, presence and trust worked boundary case
Worked case · case.local.boundary
Local identity, presence and trust evidence principle
Supporting claim · claim.method.local-evidence
Customer journeys, accessibility and privacy
Chapter · chapter.journeys.judgment
Customer journeys, accessibility and privacy decision competency
Competency · competency.journeys.judgment
Customer journeys, accessibility and privacy worked boundary case
Worked case · case.journeys.boundary
Customer journeys, accessibility and privacy evidence principle
Supporting claim · claim.method.journeys-evidence
Search and AI discovery decisions
Chapter · chapter.discovery.judgment
Search and AI discovery decisions decision competency
Competency · competency.discovery.judgment
Search and AI discovery decisions worked boundary case
Worked case · case.discovery.boundary
Search and AI discovery decisions evidence principle
Supporting claim · claim.method.discovery-evidence
Diagnose technical search failures at the right boundary
Chapter · chapter.search.technical-failure-diagnosis
Locate a search failure without overstating the evidence
Competency · competency.search.technical-diagnosis
The live test passed, but migration problems remain
Worked case · case.search.migration-conflicting-signals
Live inspection does not establish selected canonical or inclusion
Supporting claim · claim.search.inspection-snapshot-boundary
A successful response is not indexing acceptance
Supporting claim · claim.search.success-status-boundary
Crawl restrictions and index exclusion are different controls
Supporting claim · claim.search.crawl-index-boundary
Content that helps a suitable customer decide
Chapter · chapter.content.decision-architecture
Choose a useful, truthful content portfolio
Competency · competency.content.portfolio
The five-town expansion that should not be published
Worked case · case.content.capacity-and-location
Geographic pages need more than query targeting
Supporting claim · claim.content.doorway-purpose
A preferred canonical is a signal, not an observed selection
Supporting claim · claim.content.canonical-choice
Content priorities start with a fulfilable customer decision
Supporting claim · claim.content.business-fit
Break an unproductive work loop
Method · method.recovery.break-loop
Recover useful progress when the work starts repeating
Competency · competency.work.loop-recovery
A repaired page becomes stuck in a repeat-edit loop
Worked case · case.recovery.pending-is-not-failure
Choose social visibility work that serves a local business
Chapter · chapter.social.strategy
Diagnose Instagram and Facebook discovery by surface
Chapter · chapter.social.platform-diagnosis
Measure social discovery through to a useful customer outcome
Chapter · chapter.social.measurement
Choose a local social visibility strategy
Method · method.social.strategy
Check Instagram and Facebook discovery readiness
Method · method.social.readiness
Create useful local social content and verify its route
Method · method.social.content
Measure Instagram and Facebook work against local outcomes
Method · method.social.measurement
Navigate Instagram and Facebook visibility surfaces
Reference · reference.social.platforms
Choose social work within local business capacity
Competency · competency.social.strategy
Diagnose and verify social discovery
Competency · competency.social.diagnosis
A full calendar changes the social strategy
Worked case · case.social.capacity
A Google search followed by an Instagram recommendation
Worked case · case.social.search-to-feed
Large reach with no verified local enquiries
Worked case · case.social.reach-without-enquiries
A pending report and a restricted post require different jobs
Worked case · case.social.waiting-and-restriction
Instagram describes different ranking systems for different surfaces.
Supporting claim · claim.social.surface-specific
Instagram’s 2021 search explanation describes text relevance alongside activity and popularity.
Supporting claim · claim.social.search-text
Instagram’s ranking explanation points to Account Status for recommendation eligibility and recovery.
Supporting claim · claim.social.eligibility-boundary
Meta announced business-shared activity use for non-ad personalization, subject to user controls.
Supporting claim · claim.social.external-personalization
Google platform properties report Google-side discovery of supported social accounts, separately from in-app exposure.
Supporting claim · claim.social.google-property-scope
Facebook documents distribution policies addressing unoriginal content and spammy engagement practices.
Supporting claim · claim.social.originality
Accessible media and truthful, appropriately disclosed endorsements require attention during content production.
Supporting claim · claim.social.accessible-evidence
Instagram trial reels are distributed content, not private drafts or randomized business experiments.
Supporting claim · claim.social.trial-boundary
Distribution, customer fit, action receipt and incremental business effect require distinct evidence.
Supporting claim · claim.social.outcome-boundary
Social visibility for a local business
Subject area · area.social.visibility
Choose and test useful AI answer content
Method · method.discovery.answer-content-experiment
Google AI supporting-link eligibility
Supporting claim · claim.discovery.ai-link-eligibility
Choose an answer investment within owner capacity
Worked case · case.discovery.answer-investment
Establish or transition owner-controlled business email
Method · method.business.email
Start an owner-controlled migration from scratch
Workflow · workflow.migration.from-zero
Connect GitHub and Vercel to the owner’s agent
Reference · reference.site.agent-connections
Preserve, reconnect or replace site integrations
Method · method.migration.integration-continuity
Build the required password-protected working site
Method · method.site.private-draft
Get Claude ready to perform a website migration
Reference · reference.site.claude-code-start
Registration and DNS administration are separate findings.
Supporting claim · claim.dns.management-boundary
Public lookups do not establish a complete record inventory.
Supporting claim · claim.dns.inventory-boundary
Ordinary website analytics setup is separate from DNS verification.
Supporting claim · claim.dns.measurement-boundary
Guide a nontechnical owner through a safe DNS change
Competency · competency.dns.safe-owner-guidance
Identify the DNS provider and administration service
Method · method.dns.identify-provider
Recover access or work with the existing webmaster
Method · method.dns.restore-access
Review DNS records and choose justified cleanup
Method · method.dns.review-records
Guide the owner through exact DNS record edits
Method · method.dns.guide-owner-edit
Verify a Vercel website launch and recover from failure
Method · method.dns.verify-launch
Verify search services and choose the right analytics setup
Method · method.dns.verify-services
Help a small office manage website records confidently
Chapter · chapter.dns.owner-guidance
Provider screens and root record naming
Reference · reference.dns.provider-screens
A dental office assistant cannot find the domain account
Worked case · case.dns.office-assistant
An agency manages the records in a shared account
Worked case · case.dns.agency-control
Different visitors see different websites after launch
Worked case · case.dns.wait-and-recover
Website DNS guidance for nontechnical owners
Subject area · area.dns.owner-guidance
Set up and maintain the website workshop
Reference · reference.website.workshop
Agree the cost before each metered service call
Reference · reference.services.metered-spend
Review accessibility, privacy and terms before publishing
Workflow · workflow.site.prepublish-review
Screen US local business website obligations
Reference · reference.site.us-compliance
Review California privacy notices and choices
Method · method.site.california-privacy
Audit terms and customer disclosures against the service
Method · method.site.terms-review
Prepare disclosure drafts and a publication review receipt
Reference · reference.site.disclosure-pack
Judge website publication readiness from evidence
Chapter · chapter.site.compliance-judgment
Decide the next safe publication-review action
Competency · competency.site.prepublication
Runway’s creative and developer connections serve different routes
Supporting claim · claim.media.runway-route
Temporary media links are not durable website assets
Supporting claim · claim.media.temporary-files
Waiting for a task does not resolve its charge or cancel it
Supporting claim · claim.media.paid-attempts
An attractive generated visual is not evidence of business or procedure truth
Supporting claim · claim.media.visual-meaning
Turn an owner’s ordinary request into useful website media
Competency · competency.media.owner-directed-production
Choose and produce useful website imagery for a small US business
Chapter · chapter.media.website-visual-production
Create useful images, diagrams and videos for a small-business website
Subject area · area.media.website-visuals
Replace generic stock imagery with a fitting website image
Method · method.media.replace-stock
Use chat uploads and existing files as supported references
Method · method.media.prepare-references
Reuse or establish the supported Runway production route
Method · method.media.connect-runway
Extend the existing site’s visual language to new subjects
Method · method.media.extend-style
Produce a bounded creative image or controlled edit
Method · method.media.generate-image
Build the correct diagram first, then style its rendered reference
Method · method.media.stylize-diagram
Turn a verified diagram into a useful explanatory video
Method · method.media.diagram-to-video
Deliver approved media into the actual website
Method · method.media.deliver-assets
Check the current Runway route, prices and production boundaries
Reference · reference.media.runway
Keep reusable media briefs, assets, approvals and review evidence
Reference · reference.media.workshop
A local service page needs a better alternative to irrelevant stock
Worked case · case.media.home-service-stock
A small retailer expands its visual language into a new article
Worked case · case.media.retail-style
A dental practice wants a video from its explanatory diagram
Worked case · case.media.dental-diagram-video
An image task finishes after the client stops waiting
Worked case · case.media.interrupted-generation
Use sufficient free evidence before purchasing a duplicate.
Supporting claim · claim.market.free-first
Market context, direct research and competitive alternatives answer complementary questions.
Supporting claim · claim.market.market-scope
Property performance, sampled search interest and market context cannot be treated as one market-demand count.
Supporting claim · claim.market.evidence-meaning
The inspected official CLI makes requests but supplies no local spending-approval or budget ceiling.
Supporting claim · claim.market.cli-boundary
Compact response mode changes metadata and defaults; preserve complete billing evidence with explicit quantities.
Supporting claim · claim.market.financial-response
Daily expense and duplicate controls supplement exact attempt approval; recover the original operation before another paid submission.
Supporting claim · claim.market.caps-and-recovery
A documented free product or dashboard does not establish usable account access or an equivalent API.
Supporting claim · claim.market.free-access-scope
Research a market decision for a small business
Workflow · workflow.market.research
Frame the market decision before collecting more data
Method · method.market.decision-brief
Learn from customer situations without inventing demand
Method · method.market.customer-evidence
Compare the alternatives a suitable customer actually has
Method · method.market.alternatives
Retrieve one bounded research observation through the existing DataForSEO CLI
Method · method.market.dataforseo-cli
From market evidence to a useful business choice
Chapter · chapter.market.evidence-to-choice
Buy only the evidence the decision needs
Chapter · chapter.market.bounded-collection
Choose sufficient free evidence before buying market data
Reference · reference.market.free-sources
Retain market evidence through the decision and next job
Reference · reference.market.artifacts
Turn market evidence into a useful business choice
Competency · competency.market.evidence-to-choice
Acquire only bounded decision-relevant evidence
Competency · competency.market.bounded-collection
Market research for a small-business decision
Subject area · area.market.research

Inventory date and availability

Observed October 28, 2026: 217 entries and 371 source records in edition claude-discoverability-0.9.0-9d3ebe8b5bc5. Source records are not a count of independently verified publications. The next recorded review reminder is 2026-10-30. Passing that date does not remove published guidance; explicit withdrawals and publication controls still apply.

Current service setup and availability