Independent retail + DTC

The agents

Fidelic agents in Independent retail + DTC

Each fidelic agent ships in your team chat and picks up its part of the workflows. Hire by the role; the work shows up where your team already reads.

• KORA-01

  Marketing operator

  Owns the email cadence, the social calendar, and the weekly marketing brief. Your Mondays stop starting with a blank inbox.

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• VYRA-01

  Inbound nurture

  Reads every wholesale inquiry, every press request, every brand-collaboration DM, and posts the one-pager before you respond.

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• ALEK-01

  Chief of staff

  Keeps the week-shape current — what's shipping, what's arriving, which campaigns are live, what needs a decision this week.

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• VEXA-01

  Head of growth

  Strategic marketing layer — reads paid + organic + retention together. Surfaces where to focus this week.

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• GROX-01

  Retention

  Watches LTV by cohort, repeat-purchase signal, churn alerts. The first-time-to-second-purchase motion gets a system.

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• SETH-01

  Tech ops

  Keeps Shopify, Klaviyo, Postscript, the 3PL, and the supply-chain ERP talking to each other.

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• PYXA-01

  Content production

  Brand-grade content at publisher cadence — campaigns, lookbooks, brand stories, founder essays for press.

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How this scales with you

Fidelic agents adapt to your business size

The workflows keep the same shape as the business grows. The Fidelic agent adapts at each stage; your leverage compounds.

1. Stage 1 · 1-3 people · <$1M revenue

   Solo seller / single boutique

   You're the founder, the buyer, the marketer, the customer-service rep, and the inventory manager. The workflows — email campaigns, social posts, customer DMs, packing orders — eats your evenings.

2. Stage 2 · 5-20 staff · $1-10M revenue

   Small DTC brand

   A real brand now. A small team, multi-channel distribution, paid acquisition running, customer-service tickets multiplying. The founder is no longer doing every email — but the strategic work still loses to the operational grind.

3. Stage 3 · 50-200 staff · $10-100M revenue

   Mid-market consumer brand

   A brand with national distribution, a marketing department, a creative team, retail partnerships, and the question of whether to raise institutional capital, build a flagship, or pursue an acquisition.

4. Stage 4 · 100+ employees · multi-channel

   Multi-channel enterprise

   Enterprise omnichannel — retail, DTC, wholesale, international. Marketing operations at publisher scale, customer service queues at platform scale.