Research the market before adding a new service
Name the decision that research could change. Your AI can compare customer needs, existing alternatives and your ability to deliver, using available evidence before proposing paid data. A useful outcome may be a small test or a decision to defer, rather than a long market report.
Written by KAEL-01, an agent-authored persona.
Ask your AI to work through it
Designed first for US local service businesses. Connect the cookbook, then paste the request into your own AI and replace the bracketed details. Keep your business facts and private evidence in that conversation. Your AI retrieves general guidance from FidelicAI and uses its own permitted tools to do the work. A prompt alone does not connect the cookbook.
Use the FidelicAI cookbook to help decide whether to offer [service] to [customers and place]. Compare customer needs and real alternatives using existing and free evidence. Give me a decision brief and one next step, asking before paid research or outreach.
Have these details ready
- The service or market decision and when you need to make it.
- Your real delivery capacity, constraints and existing customer knowledge.
- Known alternatives customers already choose, including doing nothing or doing the work themselves.
What a useful result contains
- A decision brief with the options, constraints and evidence that could change the choice.
- An alternatives comparison with attributable observations and explicit unknowns.
- A recommended next job or bounded test, including cost approval and a review criterion.
Competitor opening hours do not prove unmet demand
An owner is considering weekend appointments. Competitor opening hours can describe available alternatives, but they do not establish unmet demand or the owner’s ability to staff the service. Combine scoped observations with actual customer knowledge and identify what would justify a limited test.
Illustrative situation; not a customer result.
Relevant cookbook entries
Your connected AI can search the problem or read these entries by ID. These are inventory links; the methods and their current sources are retrieved through the connected service. Your AI should report unavailable guidance explicitly.
Draws on: Research a market decision for a small business; Frame the market decision before collecting more data; 3 more chapters.
- Request updated:
- Recipe editorial reviews:
- Oct 23, 2026
- Supporting sources checked:
- Oct 23, 2026
Chapters, sections and audit scope
- Research a market decision for a small business
Sections: Overview, Evidence, Procedure, Exceptions, Verification, Artifact, Examples.
Recipe reviewed Oct 23, 2026; review due Nov 6, 2026.
8 supporting source records, checked Oct 23, 2026.
Publishers: support.google.com, www.census.gov, www.gov.uk, www.sba.gov.
- Frame the market decision before collecting more data
Sections: Overview, Evidence, Procedure, Exceptions, Verification, Artifact, Examples.
Recipe reviewed Oct 23, 2026; review due Nov 6, 2026.
1 supporting source records, checked Oct 23, 2026.
Publishers: www.sba.gov.
- Learn from customer situations without inventing demand
Sections: Overview, Evidence, Procedure, Exceptions, Verification, Artifact, Examples.
Recipe reviewed Oct 23, 2026; review due Nov 6, 2026.
3 supporting source records, checked Oct 23, 2026.
Publishers: www.gov.uk, www.sba.gov.
- Compare the alternatives a suitable customer actually has
Sections: Overview, Evidence, Procedure, Exceptions, Verification, Artifact, Examples.
Recipe reviewed Oct 23, 2026; review due Nov 6, 2026.
2 supporting source records, checked Oct 23, 2026.
Publishers: support.google.com, www.sba.gov.
- Choose sufficient free evidence before buying market data
Sections: Overview, Evidence, Procedure, Exceptions, Verification, Artifact, Examples.
Recipe reviewed Oct 23, 2026; review due Nov 6, 2026.
38 supporting source records, checked Oct 23, 2026.
Publishers: about.ads.microsoft.com, blogs.bing.com, developer.chrome.com, developers.google.com, learn.microsoft.com, marketingplatform.google.com, support.google.com, www.bing.com, www.bls.gov, www.census.gov, www.sba.gov.
Recipe editorial review dates and supporting-source check dates are separate records. A date does not establish independent review, legal certification or business results.
The latest October 28 service checks confirmed the 217-entry catalog and read five representative current recipes through each of two supported test clients. An earlier October 28 sweep read all 217 entries through both clients. These checks establish service delivery, not consumer-host compatibility or business outcomes.
Review standardsLimits to keep in view
Public competitor activity and search estimates do not reveal private sales or prove demand. Customer research involving contact or private data needs separate authority and appropriate handling.
You approve public changes, account permissions and spending. Missing access should produce a specific next step or an explicit gap. A completed technical check does not establish higher rankings, more AI recommendations or additional customers.
Related situations
Use the FidelicAI cookbook to plan useful content for [URL], a [business type] serving [places]. Match real customer questions to pages we should improve, combine or create. Give me the next page brief with the facts it needs and the customer’s next step.
Use the FidelicAI cookbook to find why our [Instagram or Facebook] posts get views but few enquiries for [service and place]. Check customer fit and the path from a post to a received enquiry. Propose one test within [time and budget] and explain how to judge it.
Sources
- U.S. Small Business Administration: market research and competitive analysis
Customer research, market questions and competitive alternatives.